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What We Do Last Updated: July 11, 2007   HealthDay is a division of ScoutNews, LLC, a Norwalk, Conn.-based news and information company. HealthDay is in the news syndication business. The news produced by HealthDay's journalists and editors is licensed to media companies, hospitals, clinics, group practices, managed care organizations, publishers, non-profit organizations, and government agencies. HealthDay produces three main products: Consumer Health News -- a comprehensive daily report. Each weekday, HealthDay's award-winning reporters produce up to 20 articles covering the latest health news. Our editors flag each article for its relevance to about 700 health topics, from alcohol to Zoloft. This allows for easy organization by site editors. Latest News -- We publish 12+ hard health news stories a day, with seven daily news feed updates. HealthDay reporters write under the direction of our veteran editing staff. Each story undergoes extensive review and copyediting. Today's Health Highlights -- We sum up the day's health and medical news in a four-to-seven-story "Health News Roundup." Updated twice daily. FYIs -- We offer three-to-four paragraph practical health tips. FDA Approvals -- HealthDay reports the latest approvals from the U.S. Food and Drug Administration on drugs and medical devices, including links to sites that explain how these drugs or devices work and what the side effects and hazards are. Archives -- We supply a 12-month archive of more than 4,500 HealthDay articles to instantly populate your health care Web site with a searchable database of the latest information sought by your patients or subscribers. Topic Flags -- Our editors apply three-to-five of more than 700 available topic flags to each HealthDay article, allowing our news stories to instantly populate a Web page or site channel, or to provide the most relevant search results for your visitors. HealthDay's news stories can be found on more than 4,000 Internet and Intranet Web sites as diverse as AOL, Yahoo! Health, the Washingtonpost.com, Forbes.com, and more than 1,500 hospital Web sites. Additionally, our news appears on the Web sites of more than 100 managed care organizations including the United Healthcare consumer portal, Humana.com. Our news is incorporated into disease management programs offered by companies that include TriZetto, Optum, Matria, HealthCalc, and StayWell. HealthDay stories appear in more than 100 newspapers worldwide each day. We are also the exclusive health news print syndication partner for The New York Times Syndicate and the Canadian Press. You will also see HealthDay news stories on the Web sites of hundreds of television stations and radio stations in top U.S. markets. HealthDay is the only consumer health news provider you will find on the U.S. government's Healthfinder.gov search engine. HealthDay news is also found on WomensHealth.gov and Health.gov. Our news is also featured on the National Institutes of Health's MedlinePlus site. Physician's Briefing -- news for the medical professional. Physician's Briefing provides timely and concise summaries from peer-reviewed medical journals. The news service sends updates twice daily, providing a minimum of 15 articles a day across 27 different medical specialties. Our editors review more than 75 top medical journals monthly and more than 150 journals quarterly. Physician's Briefing also covers more than 50 medical conferences and scientific sessions annually and tracks alerts and institutional updates from U.S. government agencies such as the National Institutes of Health, the Food and Drug Administration, and the Centers for Disease Control and Prevention. Physician's Briefing also provides monthly journal and medical conference summaries for busy physicians who may not have time to read the news each day. Physician's Briefing is designed for the Web sites of hospitals, managed care organizations, physician portals, professional journals, and pharmaceutical Internet, Intranet and Extranet sites. Clients include major publishing companies serving physicians such as Thomson's PDR and Advanstar's Medical Economics, Web-based physician-serving companies such as Epocrates and HealthBanks, and hospitals such as the Ascension Health network of 66 hospitals, and New York Presbyterian. Custom content -- writing health news to meet a client's needs. HealthDay has extensive experience in providing custom content. HealthDay's editors can assign stories for exclusive use by clients, extending an organization's unique approach in providing health content. Clients of our custom content have included major news organizations, book publishers, health insurance companies, medical content suppliers, and magazines. How we supply the news. Most HealthDay clients create scripts that download the news, allowing clients to host and display the information as they see fit on their Web sites. For organizations that have limited technical resources, HealthDay offers other solutions including having the news pushed to the client, or having stories automatically emailed. HealthDay's newest and easiest solution is called E-Z Post, which involves simply adding a few lines of code to any Web page. Generally in less than a couple of hours, a client using E-Z Post can make HealthDay headlines and stories appear on most any page, in a way that's completely transparent to the site visitor.

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