Add “preference-based” personalized and timely health and medical news to your eNewsletters. This can help solidify the connection between your organization and your members, patients, caregivers or customers. Personalized eNewsletters deliver much higher open rates and click-throughs than traditional eNewsletters.
How does the “preference-based” personalization work?
From a sign-up box or button on your website, visitors will move to a second screen where they can select from a list of specific health and medical topics that are of interest. Your organization can customize how many topics they can choose from—HealthDay has more than 700 topics available. Only the latest articles from these topics will be displayed in a personalized message from your organization. The newsletter will have your organization’s “look and feel.”
A consumer website visitor might be interested in diabetes, food allergies, speech disorders, parenting and children’s health issues. These preselected topics would then populate your E-mail.
Physicians signing up for a medical newsletter will likely only be interested in signing up for news in their specialty. Newsletters can be produced for physicians in 32 specialties.
Based on subscriber’s viewing patterns, the eNewsletter system can automatically display content relevant to the user. The HealthDay eNewsletter uses “intelligent” personalization to automatically map specific content with ICD-9 codes that match a patient’s record and other standard tags and serve content that is most relevant to the subscriber.
The system can also pull from complementary encyclopedic and other content and include it in the eNewsletter.
The HealthDay eNewsletter is built on a scalable platform—it can grow as your organization expands online services to include personal health records (or EMRs) and customized patient communication.
|Branded to your company.|
|Demonstrates company’s commitment to providing its audience with timely, credible medical and health news.|
|Incorporates important links from your organization for your eNewsletter subscribers—e.g. health care forms, health reminders, care instructions, preventative/follow-up care, general patient education and the like.|
|Each newsletter article can link back to your website, providing additional visitors/traffic.|
|Easy-to-use management portal. HealthDay’s online management portal allows clients to manage all aspects of their eNewsletters in one location with a single login.
Every Monday, HealthDay produces 13 vanilla newsletters on topics ranging from Allergies to Women's Health. HealthDay clients can add advertising or related links, then email these newsletters to their own subscribers. The topics covered include:
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