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Most U.S. Drivers Engage in 'Distracting' Behaviors: Poll
Cell phone talk, texting, even applying makeup: Most know it's dangerous,
NORWALK, Connecticut, USA (November 30, 2011) – Whether it's talking on cell phones, fiddling with food and drink, or doing some last-minute grooming, a large majority of adult drivers in the United States admit to being dangerously distracted while behind the wheel, today’s Harris Interactive/HealthDay poll found.
"The number of drivers who engage in potentially dangerous, in some cases extremely dangerous, behaviors while driving is terrifyingly high, particularly when you remember that every 1 percent of drivers polled represents more than one-and-three-quarters of a million people," said Humphrey Taylor, chairman of The Harris Poll.
"While we have some information on how dangerous some of these behaviors are (driving after drinking, talking on cell phones, falling asleep, texting) we can only speculate as to the numbers of accidents and deaths that are caused by the many millions of people who drive while setting their GPS, eating or drinking, surfing the Internet, watching videos, combing their hair, reading or applying makeup," added Taylor.
The survey also turned up a puzzling disconnect: While big percentages of drivers agree that distracting behaviors are dangerous, many still engage in them.
The complete findings of the newest joint Harris Interactive/HealthDay poll are available here. HealthDay's news report is available here. Full data on the poll and its methodology are available at Harris Interactive.
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
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