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Professional Health News Service Makes Its Debut
HealthDay's Physician's Briefing gives latest information to doctors
NORWALK, CT., Dec. 7, 2005 - A medical news service specifically designed to serve the needs of the busy health professional was launched today by HealthDay, whose daily consumer health news articles appear on thousands of Internet sites and in newspapers around the world.
The new service, Physician's Briefing, (www.physiciansbriefing.com) provides up-to-the-minute daily news articles on the latest research in medical journals, presentations at medical conferences and government initiatives that affect the way physicians and other health professionals practice medicine.
A HealthDay study on the information market for physicians found that health professionals were forced to wade through a large amount of material from various sources to get what they wanted, said HealthDay president Dan McKillen.
"No one was organizing it for them," McKillen said, "Doctors don't know where to start and where to stop with all the journal articles and research papers. They simply don't have the time to sift through all the material. Physician's Briefing does that for them."
McKillen said HealthDay's Physician's Briefing sorts the latest information into 20 medical specialties, and sends updates twice daily, providing a minimum of 15 articles a day. Physicians Briefing will be licensed to hospitals, managed care organizations, physician portals, professional journals, and pharmaceutical Internet, Intranet and Extranet sites as a way to encourage frequent visits by physicians.
Among the medical news service's first clients is Medical Economics, a twice-monthly magazine owned by Advanstar Communications in Montvale, N.J. Medical Economics will be featuring Physician's Briefing items in every issue. Founded in 1923, the magazine lists a circulation of more than 175,000 health professionals.
"The addition of Physician's Briefing updates represents a departure from our non-clinical mission, but it fulfills perfectly our mission to help our readers maximize their time," said Medical Economics Editor-in-Chief Marianne Dekker Matera. "The HealthDay items will alert them to key clinical issues they may want to investigate further."
Theresa Tamkins, former executive editor of Reuters Health Information, serves as managing editor of Physician's Briefing. A veteran of more than 15 years in scientific and medical journalism, Tamkins has written and/or edited for publications as diverse as American Health magazine, The Scientist, and Audubon Magazine.
Physician's Briefing provides timely and concise summaries from peer-reviewed medical journals. More than 150 journals are reviewed across 20 different medical specialties. Physician's Briefing also provides coverage of more than 50 medical conferences and scientific sessions annually and tracks alerts and institutional updates from government agencies such as the National Institutes of Health, the Food and Drug Administration, the Centers for Disease Control and Prevention.
In addition to the daily news, the Physician's Briefing service provides monthly journal and medical conference summaries for busy physicians who may not have time to read the news each day.
In addition to the Physician's Briefing, HealthDay provides a daily consumer health news service that appears on more than 2,000 hospital and health care Web sites, major Internet sites such as Yahoo!, MSN, iVillage and through major news companies like Cox Communications and Gannett Inc. The news service is also syndicated through the New York Times Syndicate.
HealthDay's parent company, ScoutNews, LLC is a privately held information firm, headquartered in Norwalk, Conn.
Advanstar Communications Inc is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries.
Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services. The company has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.
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