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HealthDay TV News Expands to U.S. Hispanic Communities and Latin America
Introducing HealthDay Televisión en Español
MONDAY, JAN. 27. (HealthDay News) -- HealthDay and NPN Media are expanding their popular syndicated health news video product, HealthDay TV, to U.S. Hispanic and Latin American communities with daily segments in Spanish.
HealthDay Televisión en Español is now available to the fastest growing segment of the U.S. population with a 60-second video that will feature the most important health news each weekday. Daily topics will cover the latest news published in major medical journals and new research presented at medical conferences.
Hosted by Dr. Aliza Lifshitz of Vida y Salud, the daily video report provides Spanish-language viewers the latest update on important medical and health topics including diabetes, heart disease, obesity, asthma and family health issues.
HealthDay Televisión en Español is available to portals and health organizations in The United States, Latin America and around the world.
"It is a natural progression to be offering relevant health news programming to the U.S. Hispanic population, which is 53 million strong and constitutes 17 percent of the Nation's total population," stated Robert Rodriguez, CEO of NPN Media. "Health and lifestyle news are priority topics among the growing number of U.S. Hispanics and Latin Americans around the world, and our daily programming will engage them in their language, be culturally relevant, and offer the latest health findings from world-respected sources. We anticipate a strong reception and significant growth with HealthDay Televisión en Español."
"For the past five years the English-language version of HealthDay TV has been syndicated to health portals such as Everyday Health, Medline Plus, Yahoo!, AOL, and U.S News and World Report," added Dan McKillen, CEO of HealthDay. "In addition to popular health portals, HealthDay Televisión en Español will be licensed to managed-care organizations, medical office television systems, and hospitals located in communities with high concentrations of Spanish-speaking patients."
HealthDay is a leading producer and syndicator of evidence-based health news for consumers and physicians, and is one of the largest health news syndicators to Internet sites. Its daily consumer health news service, consumer.healthday.com, appears on more than 5,000 websites such as Everyday Health, MSN Health, USNews.com, WebMD and government websites such as Healthfinder.gov and MedlinePlus. A daily video version of the top health news story of the day is featured on HealthDay TV, a 60-second daily news broadcast appearing on several major media and U.S. government websites.
HealthDay also produces Physician's Briefing, a daily news service for physicians and other medical professionals. This service is licensed to hospitals, managed care organizations, media companies and point of care providers.
HealthDay's custom content division produces specialized content for a variety of audiences and works with some of the larger health portals in the United States.
About NPN Media
NPN Media has been a leading content source for local news organizations for more than 15 years with deep roots in journalism. From the most highly rated television newsrooms to the most visited websites and mobile platforms, NPN Media's high-quality content reaches more than 60 percent of U.S. TV households and informs millions of consumers each month. NPN Media provides content services to stations and websites owned by major networks and affiliate groups, including ABC, CBS, Scripps Broadcasting, Cox Broadcasting, BELO Broadcasting, Raycom Media, Meredith, and others. Headquartered in Miami, NPN Media also has offices in New York and Beijing. For more information visit www.npnmedia.com.
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