Add "preference-based" personalized and timely health and medical news to your eNewsletters. This can help solidify the connection between your organization and your members, patients, caregivers or customers. Personalized eNewsletters deliver much higher open rates and click-throughs than traditional eNewsletters.
How does the "preference-based" personalization work?
From a sign-up box or button on your website, visitors will move to a second screen where they can select from a list of specific health and medical topics that are of interest. Your organization can customize how many topics they can choose from—HealthDay has more than 700 topics available. Only the latest articles from these topics will be displayed in a personalized message from your organization. The newsletter will have your organization's "look and feel."
A consumer website visitor might be interested in diabetes, food allergies, speech disorders, parenting and children's health issues. These preselected topics would then populate your E-mail.
Physicians signing up for a medical newsletter will likely only be interested in signing up for news in their specialty. Newsletters can be produced for physicians in 32 specialties.
HealthDay Provides Automated Personalization
Based on subscriber's viewing patterns, the eNewsletter system can automatically display content relevant to the user. The HealthDay eNewsletter uses "intelligent" personalization to automatically map specific content with ICD-9 codes that match a patient's record and other standard tags and serve content that is most relevant to the subscriber.
The system can also pull from complementary encyclopedic and other content and include it in the eNewsletter.
HealthDay Health News is Expandable
The HealthDay eNewsletter is built on a scalable platform—it can grow as your organization expands online services to include personal health records (or EMRs) and customized patient communication.
HealthDay eNewsletter Benefits:
Last Updated: May 22, 2017
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- Branded to your company.
- Demonstrates company's commitment to providing its audience with timely, credible medical and health news.
- Incorporates important links from your organization for your eNewsletter subscribers—e.g. health care forms, health reminders, care instructions, preventative/follow-up care, general patient education and the like.bullet Each newsletter article can link back to your website, providing additional visitors/traffic.
- Easy-to-use management portal. HealthDay's online management portal allows clients to manage all aspects of their eNewsletters in one location with a single login.
HealthDay launched our streaming news service, HD Live!, having noticed that health audiences now demand a mix of text and multimedia content.
HealthDay Correspondent Mabel Jong discusses topical health issues with the experts in their field. HD Live! offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research.
What is HD Live!<p>In 2020, HealthDay launched our live streaming news service called HD Live!, having noticed that health audiences now demand a mix of text and multimedia content. </p><p>Twice a month, award-winning HealthDay journalist Mabel Jong - a former news anchor and correspondent with CNBC, NBC News and ABC News - discusses topical health issues with experts in that field.</p><p>HD Live! offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes in terms of the latest scientific research.</p>
Why Do Leading Medical Media and Hospitals Use HD Live!<p>"Streaming" is one of the hottest areas in media today. HealthDay's HD Live! service enables our users to provide live streaming programing to their social media or website without having to do any production or technical integration on their own. Our HD Live! sessions can be pushed to the destination of your choice. You sign up and we take care of the live stream from there. </p>
How it is Delivered<p>Our live streams are delivered through our broadcast platform directly to your destination. In certain cases this may require minor settings involving RTMP, but for most social media destinations all that is necessary is that you provide access. We are also able to deliver the recorded streams as an mp4 file.</p>
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
What is HealthDay’s Wellness Library?<p>HealthDay's Wellness Library is a collection of more than 1,500 original encyclopedic health and medical articles. The reference-style library features informative articles, special reports, first-person essays, quizzes and much more. Arranged into 42 topic centers ranging from Alzheimer's to Women's Health, the Wellness Library offers "what you need to know" content on a wide variety of topics.</p><p>The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.</p>
Why Do Leading Medical Media and Hospitals Use the Wellness Library?<p>While large research hospitals may have ample resources to create their own health and wellness libraries, regional hospitals and health facilities such as Citrus Valley Health Partners, Community Foundation of Northwest Indiana and Northern Hospital of Surry County know they need to provide basic patient education as part of their service. They turn to HealthDay's Wellness Library as a turn-key solution for a fraction the cost of making it themselves. HealthDay even takes care of reviewing and updating the content annually to ensure it stays up to date.</p><p>This deep and focused body of easy-to-understand and informative content is an excellent reference tool for engaging clients. Because of the highly granular nature of the content, clients find exactly what they are interested in reading, thus reducing bounce rates. The Wellness Library is also an excellent range of content from an SEO client acquisition standpoint.</p><p>Clients whose business model depends upon client behavioral change, such as wellness platforms, leverage this content to educate and inspire clients. </p>
HealthDay Living is an extensive library of high quality Mp4 health and wellness videos, each 60-75 seconds in length. Videos are categorized into 6 main subject areas: Diet and Fitness, Health & Wellness, Nutritious Foods, Healthy Recipes, Beauty Tips and Personal Relationships.