The HealthDay news service, a division of ScoutNews, LLC, provides daily health news for both consumers and medical professionals. The news service is headquartered in Norwalk, CT.
The HealthDay editorial staff hails from some of the largest media companies, with expertise in health and medical journalism. Our editors and writers have won most of the major journalism awards, including the Pulitzer Prize, the National Headliners Award, and top prizes from Associated Press Managing Editors.
HealthDay's daily consumer health news stories are fair and accurate, reflecting the highest standards in American journalism. In fact, many of the country's major news and media companies subscribe to HealthDay. Additionally, HealthDay consumer stories are syndicated through the New York Times syndicate in print to more than 40 newspapers and broadcast outlets every day.
The professional news service, Physician's Briefing, provides up-to-the-minute daily news about the latest research in medical journals, presentations at medical conferences, and government initiatives that affect the way physicians and other health professionals practice medicine.
The Physician's Briefing Internet site, physiciansbriefing.com, includes a minimum of 15 daily articles written for the health professional across 32 medical specialties. The Physician's Briefing site also has monthly compilations of all articles it covered from medical journals, as well as presentations at recent professional conferences and scientific sessions.
Conflict of Interest and Ethics Policy
- All HealthDay editorial staff members and freelancers are required to disclose any financial investments in or involvement with any health-related company that may be the subject of a HealthDay story that the individual is writing or editing. If there is even the possibility of a conflict of interest, the story is reassigned to another writer or editor.
- Clients are required to carry a HealthDay dateline with each story.
- All HealthDay stories are bylined, and brief biographies of the news service's regular correspondents can be found here.
- The sources of all content in each story—be they interviewees or research studies—are clearly identified in a source box at the end of each HealthDay article or in the link to the abstract at the end of each Physician's Briefing article.
- HealthDay and Physician's Briefing clients cannot substantially change the content of articles, or edit articles to alter their meaning. The HealthDay copyright is a requirement for the publishing of all stories contained in the daily consumer and/or professional newsfeeds.
By following these policies, all HealthDay and Physician's Briefing articles are independently written, reflecting a sound editorial policy free from outside influences or bias.
Corrections and Updating Policy
- All inquiries regarding the veracity of specific elements of HealthDay and Physician's Briefing stories are answered by an editor, and an investigation into the complaint or question is launched.
- The outcome of the findings is sent to the person or organization that made the inquiry.
- If a correction or clarification is required, an updated version of the story is sent in the next scheduled feed for HealthDay or Physician's Briefing, along with an email to all clients, notifying them of the change.
- If the editors believe no change is necessary, a response is sent to the person who made the inquiry with an explanation as to why the editors stand by the story as written.
- No HealthDay or article remains in any client's active files for more than 12 months or in the Physician's Briefing archive for more than 24 months. Additionally, the news service's editors perform monthly updating sessions to insure that information is still correct.
Because the core of HealthDay's coverage involves medical and health developments that have happened within the past few hours, it's important to be tied into those sources that regularly provide the information. Those sources include:
Peer-reviewed medical journals -- HealthDay and Physician's Briefing editors receive advance copies of major medical publications such as the New England Journal of Medicine and Journal of the American Medical Association each week. Our editors also regularly review articles in Stroke, Pediatrics, Cancer, The British Medical Journal, Lancet, Science, and the Annals of Internal Medicine, just to name a few. After reviewing these articles, HealthDay and Physician's Briefing editors determine what material is most important for the public to know, and then make story assignments.
Government organizations -- The Food and Drug Administration, The Centers for Disease Control and Prevention, the U.S. Department of Agriculture and the National Institutes of Health are just a few of the governmental departments HealthDay and Physician's Briefing staff members check regularly.
Medical and health associations -- Organizations like the A.M.A. and A.P.A. (American Psychiatric Association) contact us regularly with information and announcements about new research, annual meetings, conventions, and important legislation.
Press releases -- Our journalists have been reporting for HealthDay and Physician's Briefing for more than five years, so health-related companies, hospitals, and medical research organizations contact us with press information every day. The editors review these press releases and those that are truly newsworthy are assigned accordingly.
Personal and professional contacts -- HealthDay and Physician's Briefing correspondents have years of experience, so their contacts (and their ability to make new contacts) are extensive. Very often, stories will develop because of a reporter's persistence in calling insiders and asking about important health issues.
The Assigning Process
Staff meetings are held daily at 9:30 a.m. and 4 p.m. eastern time, in which the editors itemize pending assignments and make changes, based on the day's important news. After the morning meeting, the story schedule is updated for both reporters and editors to see. There is an electronic story budget that's posted on the HealthDay news administrative Internet site. A similar list of assignments is posted for Physician's Briefing editors and writers.
Assignments are selected from a list of reporters. HealthDay has about 40 freelance writers—all veterans in consumer health and medical reporting. Physician's Briefing has a list of about 15 freelance writers, all specialists in professional health information.
HealthDay story assignments are made all day long, but a great number of them occur between 8 a.m. and 10 a.m. Eastern time every day. Each reporter is told when stories are due to the editing desk. Physician's Briefing stories are usually assigned one or two days in advance, although any breaking news also can be covered.
Once a story has been written, an assignment editor does the initial editing. This person might be the original assigning editor, but very often it will be a different editor. Usually, there will be additional questions for the reporter to answer. The next step is to assign the story to be re-edited, this time by a copy editor. This is the process that puts the finishing touches on the story—grammar, punctuation, good headlines, and most important, a final check to ensure that nothing has been left out and that all the facts in the story are validated. The editors then check to ensure that if a story has an embargo time, that it isn't released until the embargo has lifted. The story is then electronically activated for transmission to clients.
This process allows for three editors to work on the same story at different times during the editing cycle, a procedure used by most news operations.
There are eight HealthDay consumer news newsfeeds daily: 7 a.m., 9 a.m., noon, 2 p.m., 4 p.m., 5 p.m., 7 p.m., and 11:45 p.m. All times are Eastern time.
There are two daily Physician's Briefing newsfeeds: Noon and 7 p.m.
In addition to the 10-12 hard news stories produced every day, the HealthDay consumer news service uses the same editing and reporting procedures to offer FDA actions and approvals, two daily health tips, and a news roundup of the most important health stories of the day. The roundup is updated at least twice daily.
Improving HealthDay and Physician's Briefing Content
An editorial review board meets weekly—sometimes it's more frequently—to examine HealthDay's article output and determine whether the most important stories are being reported in a timely and journalistically correct way. The review board—which consists of the editor-in-chief, managing editors, special projects editor, and senior editor—discusses topics that include (but are not limited to):
HealthDay Editorial Contacts
Last Updated: January 4, 2019
HealthDay's Interactive Infographics take complex health and medical topics and present them in a way that is appealing, intuitive and engaging. We realize that today's generation typically prefers images to text, and welcomes the ability to swipe and click through information.
What Are HealthDay Social Graphics?
HealthDay's Social Graphics take complex health and medical topics and present them in a way that is appealing, intuitive and engaging. We realize that today's generation typically prefers images to text, and welcomes the ability to get information through graphics. Each social graphic is presented as a stand-alone GIF or MP4 file which can be embedded in an article or blog post, or on your social media.
Why Do Clients Use Our Social Graphics?
HealthDay's media clients are seeking to present information to viewers in a whole new way, and are particularly focused on new formats that work well on mobile and social media. Our Social Graphics allow users to quickly discover information that is of most interest to them. This ability to quickly get to the most meaningful content greatly increases client engagement. Providing users with an intuitive interface as a portal to additional content increases page visit times on websites.
Can Clients Customize Social Graphics?
Yes. We have a stock of generic Social Graphics that are ready for plug and play. If a client requires a solution for a specific subject area, though, we can quickly develop a Social Graphic to meet that need. You give us the topic, and we use our content to create the end product.
How Are They Delivered?
Delivery can be tailored to meet each client's intended use. We can deliver Social Graphics via an XML, JSON, or RSS feed and by download of GIF or MP4 file.
- New Format for Presenting Content
- Intuitive, Graphical, Educational and Entertaining
- All Content Fully Research-Based and Verifiable
- Sources Listed
- Excellent Tool to Increase Client Engagement
- Perfect for Website or Digital Wallboard Use
- Available as a Beta-Version Syndicated Feed
- Available as a Customized Series
HealthDay Now is a magazine-styled video news show, presented by HealthDay broadcast journalist Mabel Jong. In each installment Mabel discusses topical health issues with experts in their field. HealthDay Now offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research. This informative video news product is ideal for driving client engagement.
What is HealthDay Now?
In 2021, HealthDay launched the latest addition to our extensive product line-up, HealthDay Now. Award-winning HealthDay broadcast journalist Mabel Jong - a former news anchor and correspondent with CNBC, NBC News and ABC News - delivers the latest news headlines and discusses topical health issues with experts in that field.
HealthDay Now offers the latest news in video format, provides insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research.
Why Do Leading Medical Media and Hospitals Use HealthDay Now?
In-house access to the very latest health news stories, the ability to attract top level experts from each health specialty, an accomplished news anchor and over 20 years of expertise in the creation of content to drive client engagement, all means that HealthDay is ideally placed to deliver excellent video news services. Video, of course, is one of the hottest areas in health media today. HealthDay Now enables our clients to provide top quality video news content to their social media or website without having to do any production or technical integration on their own. This provides consistent content to engage users/patients and opens the door for clients to then communicate company information or marketing materials.
How it is Delivered
HealthDay Now is delivered from our broadcast platform directly to your destination. Each video can be delivered as an iFrame, directly to client websites, eliminating or reducing data transfer times and disk/cloud storage issues. We can also provide the raw mp4 if so desired. In certain cases, if our interviews are live streamed, we can broadcast directly to clients' social media channels. This may require minor settings involving RTMP, but for most social media destinations all that is necessary is that you provide access. For more information on live broadcasting directly to your social media, please reach out to HealthDay's sales team.
How HealthDay Now Evolved to Meet Client Needs
The COVID-19 pandemic clearly expedited the need for video content and access to opinions and advice from key thought leaders. From the onset of the pandemic, HealthDay gave clients access to bi-weekly live streamed interviews with public health experts, through our streaming service HD Live! Throughout 2020, HealthDay worked with clients to establish needs and requirements, and eventually broadened the video offering to incorporate the latest news headlines ahead of each interview, as well as an in-depth video review of a topical health news story. As a result of iterative feedback feeding product development, HealthDay Now was launched in the spring of 2021, giving clients exactly what they requested: consistent video news content, including interview segments with key health experts.
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
What is HealthDay’s Wellness Library?
HealthDay's Wellness Library is a collection of more than 1,500 original encyclopedic health and medical articles. The reference-style library features informative articles, special reports, first-person essays, quizzes and much more. Arranged into 42 topic centers ranging from Alzheimer's to Women's Health, the Wellness Library offers "what you need to know" content on a wide variety of topics.
The stories contain step-by-step guides on diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
Why Do Leading Medical Media and Hospitals Use the Wellness Library?
While large research hospitals may have ample resources to create their own health and wellness libraries, regional hospitals and health facilities such as Citrus Valley Health Partners, Community Foundation of Northwest Indiana and Northern Hospital of Surry County know they need to provide basic patient education as part of their service. They turn to HealthDay's Wellness Library as a turn-key solution for a fraction of the cost of making it themselves. HealthDay even takes care of reviewing and updating the content annually to ensure it stays up to date.
This deep and focused body of easy-to-understand and informative content is an excellent reference tool for engaging clients. Because of the highly granular nature of the content, clients find exactly what they are interested in reading, thus reducing bounce rates. The Wellness Library is also an excellent range of content from an SEO client acquisition standpoint.
Clients whose business model depends upon client behavioral change, such as wellness platforms, leverage this content to educate and inspire clients.
How is it Delivered?
- Encyclopedic Content
- 1,500 Pieces of Original Health/Medical Content
- 42 Topic Centers of Information
- Raises Website/Application IQ
- Excellent Health Content for SEO Strategy Campaigns
- Excellent Health Content for Client Engagement