Daily video program, podcasts, mobile broadcasts, custom content highlight
NORWALK, Connecticut, USA (July 7, 2010) - HealthDay, the leading producer and syndicator of health news, has expanded its services and products to take advantage of the diverse choices offered by emerging technologies.
"Over the past few years HealthDay's website has been stretched to its limit with new product and service offerings. The time has come to update the entire website," said Dan McKillen, HealthDay's CEO. "If a potential client is interested in one of our products, such as our daily video program HealthDay TV, it's much more accessible at healthday.com than it was before. And because we realize clients have very specific and different needs, we've made access to HealthDay sales and service representatives much easier as well," said McKillen.
"HealthDay has been syndicating originally-produced daily consumer health news since 2001. In 2005 it added Physician's Briefing, also originally-written, designed to update busy doctors on new research in their specialties. New technology and diverse delivery platforms have further defined users' needs," McKillen said, "and HealthDay continues to meet and exceed these advances."
- HealthDay TV is hosted by HealthDay's Chief Medical Officer Dr. Cindy Haines. Each 90-second program reports on a recent medical/health development with Dr. Haines giving insight in short, easy-to-understand commentary.
- Mobile version of daily health news, designed to utilize the exploding smart phone market. According to "Taking the Pulse® v10.0 (2010)" from Manhattan Research, 72% of U.S. physicians own a smart phone.
- Daily health news in Spanish, delivered to customers each weekday.
- Automated, personalized e-health newsletters, based on subscribers' viewing patterns. The HealthDay eNewsletter uses "intelligent" personalization to automatically map specific content with ICD-9 codes that match a patient's record and other standard tags and serves content that is most relevant to the subscriber.
- Physician's Briefing, the daily newswire for doctors and other health professionals, offers 15+ new items daily and itemizes the stories by medical specialty.
- HealthDay consumer daily news service continues its comprehensive reporting of 15+ items daily and can be seen at http://consumer.healthday.com. HealthDay consumer health news appears on more than 5,000 websites, hundreds of hospital and hospital group websites, ands newspaper Internet sites across the country.
- Custom content, written for a specific need. From consumer-oriented stories to technical articles requiring medical review, HealthDay's special projects editorial team can write, edit and deliver content that meets a client's criteria in a timely, professional, fashion. Articles requiring SEO and physician review are also readily available.
HealthDay launched our streaming news service, HD Live!, having noticed that health audiences now demand a mix of text and multimedia content.
HealthDay Correspondent Mabel Jong discusses topical health issues with the experts in their field. HD Live! offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research.
What is HD Live!<p>In 2020, HealthDay launched our live streaming news service called HD Live!, having noticed that health audiences now demand a mix of text and multimedia content. </p><p>Twice a month, award-winning HealthDay journalist Mabel Jong - a former news anchor and correspondent with CNBC, NBC News and ABC News - discusses topical health issues with experts in that field.</p><p>HD Live! offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes in terms of the latest scientific research.</p>
Why Do Leading Medical Media and Hospitals Use HD Live!<p>"Streaming" is one of the hottest areas in media today. HealthDay's HD Live! service enables our users to provide live streaming programing to their social media or website without having to do any production or technical integration on their own. Our HD Live! sessions can be pushed to the destination of your choice. You sign up and we take care of the live stream from there. </p>
How it is Delivered<p>Our live streams are delivered through our broadcast platform directly to your destination. In certain cases this may require minor settings involving RTMP, but for most social media destinations all that is necessary is that you provide access. We are also able to deliver the recorded streams as an mp4 file.</p>
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
What is HealthDay’s Wellness Library?<p>HealthDay's Wellness Library is a collection of more than 1,500 original encyclopedic health and medical articles. The reference-style library features informative articles, special reports, first-person essays, quizzes and much more. Arranged into 42 topic centers ranging from Alzheimer's to Women's Health, the Wellness Library offers "what you need to know" content on a wide variety of topics.</p><p>The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.</p>
Why Do Leading Medical Media and Hospitals Use the Wellness Library?<p>While large research hospitals may have ample resources to create their own health and wellness libraries, regional hospitals and health facilities such as Citrus Valley Health Partners, Community Foundation of Northwest Indiana and Northern Hospital of Surry County know they need to provide basic patient education as part of their service. They turn to HealthDay's Wellness Library as a turn-key solution for a fraction the cost of making it themselves. HealthDay even takes care of reviewing and updating the content annually to ensure it stays up to date.</p><p>This deep and focused body of easy-to-understand and informative content is an excellent reference tool for engaging clients. Because of the highly granular nature of the content, clients find exactly what they are interested in reading, thus reducing bounce rates. The Wellness Library is also an excellent range of content from an SEO client acquisition standpoint.</p><p>Clients whose business model depends upon client behavioral change, such as wellness platforms, leverage this content to educate and inspire clients. </p>
HealthDay Living is an extensive library of high quality Mp4 health and wellness videos, each 60-75 seconds in length. Videos are categorized into 6 main subject areas: Diet and Fitness, Health & Wellness, Nutritious Foods, Healthy Recipes, Beauty Tips and Personal Relationships.