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Leading physician and medical journalist examines an ailing healthcare system and offers practical and timely advice on how consumers can take control of their healthcare, save money, and become healthier than ever
NORWALK, Conn., USA (April 6, 2011) – HealthDay, the leading producer and syndicator of evidence-based health news, is pleased to announce the publication of a revealing new book on healthcare by its Chief Medical Officer, Cynthia Haines M.D.
In "The New Prescription: How to Get the Best of Health Care in a Broken System," Dr. Haines reveals a medical system gone awry, providing strategies on how to navigate it, and offering cost-effective and potentially life-saving ways to get more out of healthcare while using less of it.
"About $700 billion of the annual healthcare tab in the United States is wasted on factors such as unnecessary care, medical mistakes, preventable conditions, and lack of coordination between health providers," Dr. Haines says.
"The New Prescription contains hundreds of practical tips for improving the medical care you receive while saving thousands of dollars each year," says Art Ulene, MD, a health educator and former NBC TODAY Show "family doctor." "Dr. Haines' approach puts you in the driver's seat, and this book provides a reliable 'navigator' to guide you through our complex and confusing medical system.
"HealthDay's CEO Dan McKillen says, "Dr. Haines, as Chief Medical Officer of HealthDay, is uniquely focused on educating both healthcare consumers and fellow physicians on the latest information regarding living healthier, and navigating this complex health care system," adding, "Dr. Haines, throughout her book, shows us how to take back responsibility for our health care, find the right allies, make sound healthcare choices, and shop for the best treatments."
The New Prescription: How to Get the Best Health Care in a Broken System by Cynthia Haines, M.D., and Eric Metcalf, M.P.H., published by HCI Books, is a 288-page paperback retailing for $14.95. Available now for pre-order on Amazon: http://www.amazon.com/New-Prescription-Health-Broken-System/dp/0757315550
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About HealthDay
HealthDay, a division of Scout News LLC, is a leading producer and syndicator of evidence-based health news for consumers and physicians and is the largest syndicator of that news to Internet sites. Its consumer health news service (www.healthday.com) appears on more than 5,000 Web sites such as Yahoo!, MSN, iVillage, US News & World Report, Everyday Health, RightHealth, RealAge, Healthfinder.gov, MedlinePlus, hundreds of hospitals and hospital group Web sites, as well as print publication Web sites across the country. HealthDay also produces Physician's Briefing (www.physiciansbriefing.com), a news service for physicians, nurses and other medical professionals updated twice daily providing 15 articles a day across 32 medical specialties. HealthDay also provides custom content for major health portals. The newest addition to the HealthDay portfolio is HealthDay TV -- a 90-second news broadcast of essential health information that appears on several major media Web sites, U.S. government Web sites and other health information sites.
ABOUT THE AUTHORS of "THE NEW PRESCRIPTION: HOW TO GET THE BEST HEALTH CARE IN A BROKEN SYSTEM"
Cynthia Haines, M.D., (St. Louis, Missouri) is a family physician and faculty member in the Department of Family and Community Medicine at the Saint Louis University School of Medicine. She is also chief medical officer of HealthDay, a consumer news service that provides daily health news to more than 100 newspapers worldwide and 4,000 Internet sites including Yahoo!, MedlinePlus, MSN, and more than 1,500 hospital sites. Dr. Haines is also managing editor of Physician's Briefing, HealthDay's news wire service for healthcare professionals, hosts HealthDay TV, and is a featured medical editor and/or writer on a variety of health information websites and the Huffington Post.
Eric Metcalf, M.P.H, (Indianapolis, Indiana) is a health writer and radio essayist who has worked on the multimillion-selling Doctors Book of Home Remedies line and other popular book franchises. His work has appeared in Prevention and Better Homes & Gardens magazines, Reader's Digest Books, Health.com, and WebMD.com.
NOTE TO EDITORS: DR. HAINES IS AVAILABLE FOR INTERVIEW
HealthDay Now is a magazine-styled video news show, presented by HealthDay broadcast journalist Mabel Jong. In each installment Mabel discusses topical health issues with experts in their field. HealthDay Now offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research. This informative video news product is ideal for driving client engagement.
What is HealthDay Now?
In 2021, HealthDay launched the latest addition to our extensive product line-up, called HealthDay Now. Award-winning HealthDay broadcast journalist Mabel Jong - a former news anchor and correspondent with CNBC, NBC News and ABC News - delivers the latest news headlines and discusses topical health issues with experts in that field
HealthDay Now offers the latest news in video format an excellent insight into the critical thinking behind public health administration, and also goes behind the scenes in terms of the latest scientific research.
Why Do Leading Medical Media and Hospitals Use HealthDay Now?
In-house access to the very latest health news stories, the ability to attract top level experts from each health specialty, an accomplished news anchor and over 20 years of expertise in the creation of content to drive client engagement, all means that HealthDay is ideally placed to deliver excellent video news services. Video of course, is one of the hottest areas in health media today. HealthDay Now enables our clients to provide top quality video news content to their social media or website without having to do any production or technical integration on their own. This provides consistent content to engage users/patients and opens the door for clients to then communicate company information or marketing materials.
How it is Delivered
HealthDay Now is delivered from our broadcast platform directly to your destination. Each video can be delivered as an iFrame, directly to client websites, eliminating or reducing data transfer times and disk/cloud storage issues. We can also provide the raw mp4 if so desired. In certain cases, if our interviews are live streamed, we can broadcast directly to clients social media channels. This may require minor settings involving RTMP, but for most social media destinations all that is necessary is that you provide access. For more information on live broadcasting directly to your social media, please reach out to HealthDay's sales team.
How HealthDay Now Evolved to Meet Client Needs
The COVID-19 pandemic certainly expedited the need for video content, and access to opinion and advice from key thought leaders. From the onset of the pandemic, HealthDay gave clients access to bi-weekly live streamed interviews with public health experts, through our streaming service HD Live! Throughout 2020, HealthDay worked with clients to establish needs and requirements, and eventually broadened the video offering to incorporate the latest news headlines ahead of each interview, and an in-depth video review of a topical health news story. As a result of iterative feedback feeding product development, HealthDay Now was launched in the spring of 2021; giving clients exactly what they requested-consistent video news content, including interview segments with key opinion leaders.
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
What is HealthDay’s Wellness Library?
HealthDay's Wellness Library is a collection of more than 1,500 original encyclopedic health and medical articles. The reference-style library features informative articles, special reports, first-person essays, quizzes and much more. Arranged into 42 topic centers ranging from Alzheimer's to Women's Health, the Wellness Library offers "what you need to know" content on a wide variety of topics.
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
Why Do Leading Medical Media and Hospitals Use the Wellness Library?
While large research hospitals may have ample resources to create their own health and wellness libraries, regional hospitals and health facilities such as Citrus Valley Health Partners, Community Foundation of Northwest Indiana and Northern Hospital of Surry County know they need to provide basic patient education as part of their service. They turn to HealthDay's Wellness Library as a turn-key solution for a fraction the cost of making it themselves. HealthDay even takes care of reviewing and updating the content annually to ensure it stays up to date.
This deep and focused body of easy-to-understand and informative content is an excellent reference tool for engaging clients. Because of the highly granular nature of the content, clients find exactly what they are interested in reading, thus reducing bounce rates. The Wellness Library is also an excellent range of content from an SEO client acquisition standpoint.
Clients whose business model depends upon client behavioral change, such as wellness platforms, leverage this content to educate and inspire clients.
How is it Delivered?
Because of the encyclopedic nature of the Wellness Library, delivery could not be easier. The content can be delivered as an XML file, via API, or through HealthDay's EZ-Post javascript widget, which is simply plugged into your page.
- Encyclopedic Content
- 1,500 Pieces of Original Health/Medical Content
- 42 Topic Centers of Information
- Raises Website/Application IQ
- Excellent Health Content for SEO Strategy Campaigns
- Excellent Health Content for Client Engagement
HealthDay Living is an extensive library of high quality Mp4 health and wellness videos, each 60-75 seconds in length. Videos are categorized into 6 main subject areas: Diet and Fitness, Health & Wellness, Nutritious Foods, Healthy Recipes, Beauty Tips and Personal Relationships.
What is HD Living Video Library?
HealthDay Living is an extensive library of high quality Mp4 health and wellness videos, each 60-75 seconds in length. Videos are categorized into 6 main subject areas: Diet and Fitness, Health & Wellness, Nutritious Foods, Healthy Recipes, Beauty Tips and Personal Relationships.
Why Do Our Clients Use Our Video Library?
Clients love how HD Living videos keep their website and social media visitors informed and entertained on a daily basis. In terms of client engagement, HD Living videos can increase web traffic and more importantly, increase the time clients/patients spend on your website. Offering research-based daily lifestyle advice and news gives your audience an abundance of regular and relatable content with which to engage. The video format is particularly effective on websites, in point of care screens or on social media. Another benefit of HealthDay's videos is that they can be customized with pre-roll ads.
How Are They Delivered?
HealthDay TV can be delivered in a number of ways: in an RSS feed, an XML feed, or directly by EZ-Post our preloaded widget for the clients webpage. The Mp4 file can also be streamed from an embed on our video hosting service or downloaded on demand via HealthDay's a-la-carte download tool.