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Just a slim majority of Americans -- 52 percent -- think vaccines don't cause autism, a new Harris Interactive/HealthDay poll found.
NORWALK, Connecticut, USA (January 20, 2011) – Just a slim majority of Americans -- 52 percent -- think vaccines don't cause autism, a new Harris Interactive/HealthDay poll found.
Conversely, 18 percent are convinced that vaccines, like the measles-mumps-rubella (MMR) vaccine, can cause the disorder, and another 30 percent aren't sure.
The poll was conducted last week, following news reports that said the lead researcher of a controversial 1998 study linking autism to the MMR vaccine had used fraudulent research to come to his conclusion
The poll also found that parents who have lingering doubts about the vaccine were less likely to say that their children were fully vaccinated (86 percent), compared to 98 percent of parents who believe in the safety of vaccines. Still, the percentage of fully vaccinated children remains high, at 92 percent, the poll found.
"This sounds like a cup half-empty/cup half-full story," said Humphrey Taylor, chairman of The Harris Poll. He noted that while the number of people who believe in a connection between vaccines and autism is "only 18 percent," that nonetheless translates to "millions and millions and millions of people, and it's clear that in some cases that has led them to not vaccinate their children."
In the new Harris Interactive/HealthDay poll, 69 percent of respondents said they had heard about the autism-vaccination theory -- but only half (47 percent) knew that the original Lancet study had been retracted, and that some of that research is now alleged to be fraudulent.
Barbara Loe Fisher, president of the National Vaccine Information Center, which supports more research into vaccination safety, said: "Parents have legitimate questions about vaccine risks and want better vaccine science to define those risks for their own child. This concern long predated the debate about vaccines and autism. The National Childhood Vaccine Injury Act of 1986 was passed by Congress, in part, to address those concerns but has not done the job."
The new poll -- an online survey of 2,026 adults carried out Jan. 11-13, 2011 -- was done by Harris Interactive, one of the world's leading custom market research firms, and HealthDay, a leading producer and syndicator of health newsThe complete findings of the newest joint Harris Interactive/HealthDay poll are available here. HealthDay's news report is available here. Full data on the poll and its methodology are available at Harris Interactive.
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About HealthDay
HealthDay, a division of Scout News LLC, is a leading producer and syndicator of evidence-based health news for consumers and physicians and is the largest syndicator of that news to Internet sites. Its consumer health news service (www.healthday.com) appears on more than 5,000 Web sites such as Yahoo!, MSN, iVillage, US News & World Report, hundreds of hospitals and hospital group Web sites, as well as print publication Web sites across the country. HealthDay also produces Physician's Briefing (www.physiciansbriefing.com); a news service for physicians, nurses and other medical professionals that is updated twice daily providing 15 articles a day across 32 medical specialties. HealthDay also provides custom content for major health portals. The newest addition to the HealthDay portfolio is HealthDay TV -- a 90-second news broadcast of essential health information that appears on several major media Web sites, US government Web sites and other health information sites.
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
HealthDay Now is a magazine-styled video news show, presented by HealthDay broadcast journalist Mabel Jong. In each installment Mabel discusses topical health issues with experts in their field. HealthDay Now offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research. This informative video news product is ideal for driving client engagement.
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In 2021, HealthDay launched the latest addition to our extensive product line-up, called HealthDay Now. Award-winning HealthDay broadcast journalist Mabel Jong - a former news anchor and correspondent with CNBC, NBC News and ABC News - delivers the latest news headlines and discusses topical health issues with experts in that field
HealthDay Now offers the latest news in video format an excellent insight into the critical thinking behind public health administration, and also goes behind the scenes in terms of the latest scientific research.
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In-house access to the very latest health news stories, the ability to attract top level experts from each health specialty, an accomplished news anchor and over 20 years of expertise in the creation of content to drive client engagement, all means that HealthDay is ideally placed to deliver excellent video news services. Video of course, is one of the hottest areas in health media today. HealthDay Now enables our clients to provide top quality video news content to their social media or website without having to do any production or technical integration on their own. This provides consistent content to engage users/patients and opens the door for clients to then communicate company information or marketing materials.
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HealthDay Now is delivered from our broadcast platform directly to your destination. Each video can be delivered as an iFrame, directly to client websites, eliminating or reducing data transfer times and disk/cloud storage issues. We can also provide the raw mp4 if so desired. In certain cases, if our interviews are live streamed, we can broadcast directly to clients social media channels. This may require minor settings involving RTMP, but for most social media destinations all that is necessary is that you provide access. For more information on live broadcasting directly to your social media, please reach out to HealthDay's sales team.
How HealthDay Now Evolved to Meet Client Needs
The COVID-19 pandemic certainly expedited the need for video content, and access to opinion and advice from key thought leaders. From the onset of the pandemic, HealthDay gave clients access to bi-weekly live streamed interviews with public health experts, through our streaming service HD Live! Throughout 2020, HealthDay worked with clients to establish needs and requirements, and eventually broadened the video offering to incorporate the latest news headlines ahead of each interview, and an in-depth video review of a topical health news story. As a result of iterative feedback feeding product development, HealthDay Now was launched in the spring of 2021; giving clients exactly what they requested-consistent video news content, including interview segments with key opinion leaders.
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
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HealthDay's Wellness Library is a collection of more than 1,500 original encyclopedic health and medical articles. The reference-style library features informative articles, special reports, first-person essays, quizzes and much more. Arranged into 42 topic centers ranging from Alzheimer's to Women's Health, the Wellness Library offers "what you need to know" content on a wide variety of topics.
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
Why Do Leading Medical Media and Hospitals Use the Wellness Library?
While large research hospitals may have ample resources to create their own health and wellness libraries, regional hospitals and health facilities such as Citrus Valley Health Partners, Community Foundation of Northwest Indiana and Northern Hospital of Surry County know they need to provide basic patient education as part of their service. They turn to HealthDay's Wellness Library as a turn-key solution for a fraction the cost of making it themselves. HealthDay even takes care of reviewing and updating the content annually to ensure it stays up to date.
This deep and focused body of easy-to-understand and informative content is an excellent reference tool for engaging clients. Because of the highly granular nature of the content, clients find exactly what they are interested in reading, thus reducing bounce rates. The Wellness Library is also an excellent range of content from an SEO client acquisition standpoint.
Clients whose business model depends upon client behavioral change, such as wellness platforms, leverage this content to educate and inspire clients.
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Because of the encyclopedic nature of the Wellness Library, delivery could not be easier. The content can be delivered as an XML file, via API, or through HealthDay's EZ-Post javascript widget, which is simply plugged into your page.
- Encyclopedic Content
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- 42 Topic Centers of Information
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HealthDay Living is an extensive library of high quality Mp4 health and wellness videos, each 60-75 seconds in length. Videos are categorized into 6 main subject areas: Diet and Fitness, Health & Wellness, Nutritious Foods, Healthy Recipes, Beauty Tips and Personal Relationships.
What is HD Living Video Library?
HealthDay Living is an extensive library of high quality Mp4 health and wellness videos, each 60-75 seconds in length. Videos are categorized into 6 main subject areas: Diet and Fitness, Health & Wellness, Nutritious Foods, Healthy Recipes, Beauty Tips and Personal Relationships.
Why Do Our Clients Use Our Video Library?
Clients love how HD Living videos keep their website and social media visitors informed and entertained on a daily basis. In terms of client engagement, HD Living videos can increase web traffic and more importantly, increase the time clients/patients spend on your website. Offering research-based daily lifestyle advice and news gives your audience an abundance of regular and relatable content with which to engage. The video format is particularly effective on websites, in point of care screens or on social media. Another benefit of HealthDay's videos is that they can be customized with pre-roll ads.
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HealthDay TV can be delivered in a number of ways: in an RSS feed, an XML feed, or directly by EZ-Post our preloaded widget for the clients webpage. The Mp4 file can also be streamed from an embed on our video hosting service or downloaded on demand via HealthDay's a-la-carte download tool.