NORWALK, Conn., September 26, 2008 -- Dr. Cynthia Haines has been named Chief Medical Officer of HealthDay, an award-winning health and medical news service.
Dr. Haines, who is also managing editor of HealthDay's Physician's Briefing news service, will head up the company's physician-directed content division, which provides a variety of services for client Internet sites, involving medical content being reviewed and created by board-certified physicians.
Other Chief Medical Officer duties will have Dr. Haines overseeing a process to ensure the medical accuracy of all HealthDay content and representing the company as its physician spokesperson to the public and professional medical community."The combination of Cindy Haines' abilities as a physician, an editor, and a communications specialist makes her an amazing asset for our company," said HealthDay CEO Dan McKillen.
Dr. Haines is a member of the staff and faculty of the Department of Family and Community Medicine at Saint Louis (Mo.) University School of Medicine. She is active within several national organizations, including the American Academy of Family Physicians where she currently serves as Vice President of the St. Louis chapter, the American Medical Association, and the Healthcare Businesswomen's Association. She serves as a Diplomat of the American Board of Family Medicine and has been named one of the Who's Who of Executives and Professionals and one of America's top physicians by America's Top Doctors. She received her undergraduate degrees in biology and psychology from Saint Louis University and a doctorate of medicine, with distinction, from Saint Louis University School of Medicine.
Dr. Haines has provided in-studio medical commentary for local and national networks, including NBC and FOX News Live. She is a weekly columnist for The St. Louis Beacon.
HealthDay's Physician-Directed Content Division provides a thorough and professional review of medical content on Internet sites. The program includes reviewing medical articles, reference materials, and disease management materials to see if they need updating or rewriting. The physician-directed content division also creates new health content for web publishers written with search engine optimization (SEO) as one of the key deliverables of this service.
Physician's Briefing is written for medical professionals and provides timely and concise summaries from peer-reviewed medical journals. HealthDay's consumer news service provides daily health news that appears on more than 2,000 hospital and health care Web sites and major Internet news sites. HealthDay's parent company, ScoutNews, LLC is a privately held information firm, headquartered in Norwalk, Conn. For more information visit healthday.com.
HealthDay launched our streaming news service, HD Live!, having noticed that health audiences now demand a mix of text and multimedia content.
HealthDay Correspondent Mabel Jong discusses topical health issues with the experts in their field. HD Live! offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research.
What is HD Live!<p>In 2020, HealthDay launched our live streaming news service called HD Live!, having noticed that health audiences now demand a mix of text and multimedia content. </p><p>Twice a month, award-winning HealthDay journalist Mabel Jong - a former news anchor and correspondent with CNBC, NBC News and ABC News - discusses topical health issues with experts in that field.</p><p>HD Live! offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes in terms of the latest scientific research.</p>
Why Do Leading Medical Media and Hospitals Use HD Live!<p>"Streaming" is one of the hottest areas in media today. HealthDay's HD Live! service enables our users to provide live streaming programing to their social media or website without having to do any production or technical integration on their own. Our HD Live! sessions can be pushed to the destination of your choice. You sign up and we take care of the live stream from there. </p>
How it is Delivered<p>Our live streams are delivered through our broadcast platform directly to your destination. In certain cases this may require minor settings involving RTMP, but for most social media destinations all that is necessary is that you provide access. We are also able to deliver the recorded streams as an mp4 file.</p>
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
What is HealthDay’s Wellness Library?<p>HealthDay's Wellness Library is a collection of more than 1,500 original encyclopedic health and medical articles. The reference-style library features informative articles, special reports, first-person essays, quizzes and much more. Arranged into 42 topic centers ranging from Alzheimer's to Women's Health, the Wellness Library offers "what you need to know" content on a wide variety of topics.</p><p>The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.</p>
Why Do Leading Medical Media and Hospitals Use the Wellness Library?<p>While large research hospitals may have ample resources to create their own health and wellness libraries, regional hospitals and health facilities such as Citrus Valley Health Partners, Community Foundation of Northwest Indiana and Northern Hospital of Surry County know they need to provide basic patient education as part of their service. They turn to HealthDay's Wellness Library as a turn-key solution for a fraction the cost of making it themselves. HealthDay even takes care of reviewing and updating the content annually to ensure it stays up to date.</p><p>This deep and focused body of easy-to-understand and informative content is an excellent reference tool for engaging clients. Because of the highly granular nature of the content, clients find exactly what they are interested in reading, thus reducing bounce rates. The Wellness Library is also an excellent range of content from an SEO client acquisition standpoint.</p><p>Clients whose business model depends upon client behavioral change, such as wellness platforms, leverage this content to educate and inspire clients. </p>
HealthDay Living is an extensive library of high quality Mp4 health and wellness videos, each 60-75 seconds in length. Videos are categorized into 6 main subject areas: Diet and Fitness, Health & Wellness, Nutritious Foods, Healthy Recipes, Beauty Tips and Personal Relationships.