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NORWALK, Conn. - Oct. 22, 2007 -- Dr. Cindy Dennison Haines has been named Managing Editor of HealthDay's Physician's Briefing, a daily news service for health and medical professionals. "We're delighted to have Cindy take the leading role in managing Physician's Briefing's editing and writing team," said Editor-in-Chief Barry Hoffman, who oversees both the professional news service and HealthDay, a leading daily health news service for consumers. "Her knowledge of important medical issues and research into diseases helps the daily news on our Physician's Briefing wire pinpoint those topics that health professionals will find particularly compelling." |
Dr. Haines, 36, a family physician, is on staff at St. John's Mercy Medical Center and an assistant clinical professor at Saint Louis University's School of Medicine in the Department of Community and Family Medicine.
Before joining Physician's Briefing full time, Dr. Haines ran her own medical communications consulting firm and has been a medical writer, senior medical editor and consultant to both consumer and professional healthcare content providers.
She earned her Bachelor of Science degrees in biology and psychology from Saint Louis University. She also studied medicine at Saint Louis University School of Medicine and earned an M.D. with Distinction, as well as a Geriatric Scholar's Award.
Dr. Haines is a member of the American Academy of Family Physicians and is board certified in Family Medicine. She is also active in the St. Louis business and health community, serving as vice president of the board for the Saint Louis Academy of Family Physicians and director of marketing and publicity for the Healthcare Businesswomen's Association (St. Louis chapter).
Physician's Briefing is a division of ScoutNews, LLC, a Norwalk, Conn.-based news and information company.
The news service provides timely and concise summaries from peer-reviewed medical journals and sends updates twice daily, providing a minimum of 15 articles a day across 21 different medical specialties. Our editors review more than 75 top medical journals monthly and more than 150 journals quarterly.
Clients include Thomson's PDR and Advanstar's journal Medical Economics, Web-based physician-serving companies such as Epocrates and HealthBanks, and major hospitals. The HealthDay news service offers daily consumer health news that can be found on more than 4,000 Web sites as diverse as AOL, Yahoo! Health, the Washingtonpost.com, Forbes.com, and more than 1,500 hospital Web sites.
HealthDay Now is a magazine-styled video news show, presented by HealthDay broadcast journalist Mabel Jong. In each installment Mabel discusses topical health issues with experts in their field. HealthDay Now offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research. This informative video news product is ideal for driving client engagement.
What is HealthDay Now?
In 2021, HealthDay launched the latest addition to our extensive product line-up, called HealthDay Now. Award-winning HealthDay broadcast journalist Mabel Jong - a former news anchor and correspondent with CNBC, NBC News and ABC News - delivers the latest news headlines and discusses topical health issues with experts in that field
HealthDay Now offers the latest news in video format an excellent insight into the critical thinking behind public health administration, and also goes behind the scenes in terms of the latest scientific research.
Why Do Leading Medical Media and Hospitals Use HealthDay Now?
In-house access to the very latest health news stories, the ability to attract top level experts from each health specialty, an accomplished news anchor and over 20 years of expertise in the creation of content to drive client engagement, all means that HealthDay is ideally placed to deliver excellent video news services. Video of course, is one of the hottest areas in health media today. HealthDay Now enables our clients to provide top quality video news content to their social media or website without having to do any production or technical integration on their own. This provides consistent content to engage users/patients and opens the door for clients to then communicate company information or marketing materials.
How it is Delivered
HealthDay Now is delivered from our broadcast platform directly to your destination. Each video can be delivered as an iFrame, directly to client websites, eliminating or reducing data transfer times and disk/cloud storage issues. We can also provide the raw mp4 if so desired. In certain cases, if our interviews are live streamed, we can broadcast directly to clients social media channels. This may require minor settings involving RTMP, but for most social media destinations all that is necessary is that you provide access. For more information on live broadcasting directly to your social media, please reach out to HealthDay's sales team.
How HealthDay Now Evolved to Meet Client Needs
The COVID-19 pandemic certainly expedited the need for video content, and access to opinion and advice from key thought leaders. From the onset of the pandemic, HealthDay gave clients access to bi-weekly live streamed interviews with public health experts, through our streaming service HD Live! Throughout 2020, HealthDay worked with clients to establish needs and requirements, and eventually broadened the video offering to incorporate the latest news headlines ahead of each interview, and an in-depth video review of a topical health news story. As a result of iterative feedback feeding product development, HealthDay Now was launched in the spring of 2021; giving clients exactly what they requested-consistent video news content, including interview segments with key opinion leaders.
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
What is HealthDay’s Wellness Library?
HealthDay's Wellness Library is a collection of more than 1,500 original encyclopedic health and medical articles. The reference-style library features informative articles, special reports, first-person essays, quizzes and much more. Arranged into 42 topic centers ranging from Alzheimer's to Women's Health, the Wellness Library offers "what you need to know" content on a wide variety of topics.
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
Why Do Leading Medical Media and Hospitals Use the Wellness Library?
While large research hospitals may have ample resources to create their own health and wellness libraries, regional hospitals and health facilities such as Citrus Valley Health Partners, Community Foundation of Northwest Indiana and Northern Hospital of Surry County know they need to provide basic patient education as part of their service. They turn to HealthDay's Wellness Library as a turn-key solution for a fraction the cost of making it themselves. HealthDay even takes care of reviewing and updating the content annually to ensure it stays up to date.
This deep and focused body of easy-to-understand and informative content is an excellent reference tool for engaging clients. Because of the highly granular nature of the content, clients find exactly what they are interested in reading, thus reducing bounce rates. The Wellness Library is also an excellent range of content from an SEO client acquisition standpoint.
Clients whose business model depends upon client behavioral change, such as wellness platforms, leverage this content to educate and inspire clients.
How is it Delivered?
Because of the encyclopedic nature of the Wellness Library, delivery could not be easier. The content can be delivered as an XML file, via API, or through HealthDay's EZ-Post javascript widget, which is simply plugged into your page.
- Encyclopedic Content
- 1,500 Pieces of Original Health/Medical Content
- 42 Topic Centers of Information
- Raises Website/Application IQ
- Excellent Health Content for SEO Strategy Campaigns
- Excellent Health Content for Client Engagement
HealthDay's Interactive Infographics take complex health and medical topics and present them in a way that is appealing, intuitive and engaging. We realize that a new generation prefers images to text, and welcomes the ability to swipe and click-through information.
What Are HealthDay Interactive Infographics?
HealthDay's Interactive Infographics take complex health and medical topics and present them in a way that is appealing, intuitive and engaging. We realize that a new generation prefers images to text, and welcomes the ability to swipe and click-through information. The content is created as a stand-alone HTML file which can either exist as a separate page, or be embedded in an article, blog post, or on your social media.
Why Do Clients Use Our Interactive Infographics?
HealthDay's media clients are looking to present information to viewers in a whole new way, and are particularly focused on new formats that work well on mobile and social media. Our infographics allow the user to quickly flick through to discover information that is of most interest. This ability to quickly get to the most meaningful content greatly increases client engagement. Providing users with an intuitive interface as a portal to further content increases page visit times on websites.
Our Point of Care clients are challenged with the task of making the best of the extended patient wait times. They use HealthDay's Interactive Infographics on digital wallboards either in the physician's office or in the waiting room, built as media around which they are selling advertising. Physicians can use the format to better explain symptoms/prognosis to a patient. In the waiting room scenario, Interactive Infographics displayed on touchscreen digital wallboards helps to entertain and educate patients while they wait for care. This reduces frustration with wait times, and could also be used to capture patient details.
Can Clients Customize Interactive Infographics?
Yes. We have a stock of generic Interactive Infographics that are ready for plug and play. But should a client require a solution for a specific subject area, we can quickly develop an Interactive Infographic to meet that need. You give us the topic, and we use our content to create the end product.
How Are They Delivered?
Delivery can be tailored to meet each client's intended use. We can deliver an HTML page with the Interactive Infographic pre-embedded within. The Infographics themselves can be delivered as a self-contained zip folder of HTML files and related CSS and images. Or it could be as simple as a preview image delivered to your site, which would link through to the files on our server.
- New Format for Presenting Content
- Intuitive, Graphical, Educational and Entertaining
- All Content Fully Research-Based and Verifiable
- Sources Listed
- Excellent Tool to Increase Client Engagement
- Perfect for Website or Digital Wallboard Use
- Available as a Beta-Version Syndicated Feed
- Available as a Customized Series