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NORWALK, Conn. (Jan. 21, 2014) – A new video product exploring a cross section of ways to improve lifestyle and well-being launches today from HealthDay, the nation's leading health news service.
From choosing the right knives for your kitchen, the right life partner or choosing the right exercise, HealthDay Living offers practical and expert advice on improving your lifestyle.
Hosted by nutritionists, physical therapists, relationship experts and others, the 60-second to 80-second videos will provide practical advice and suggestions on how to implement positive changes in consumers' lifestyles.
HealthDay Living's weekly lineup is:
| Monday. These videos will focus on diet, including creating a lifelong eating plan for permanent weight loss and tips and tricks to use every day. |
| Tuesday. Experts will explore healthy cooking such as streamlined favorites with easy-to-follow recipes, seasonal foods and cooking techniques. |
| Wednesday. Topics will focus on exercise, including activities for weight loss, muscle toning, heart health and overall well-being. |
| Thursday. Practical health news and strategies will be explored from advice on diabetes to heart issues. |
| Friday. Lifestyle topics will include research-based ideas for better relationships and getting more out of life for singles, couples and families. |
"We recognize that web video content is exploding, particularly as consumers watch videos over multiple devices. We created HealthDay Living to meet the needs of our existing customers and also meet the growing demand for daily lifestyle content in a quick and friendly video format," said George Giokas, HealthDay Chairman and Executive Editor, Custom Content.
HealthDay Living videos will be syndicated to hospital websites, Internet health portals, and for display on monitors in physician offices, pharmacies, and corporate Intranets. Dan McKillen, HealthDay's CEO said, "There's a growing awareness that people need to focus more on wellness and healthy lifestyles. HealthDay Living videos will encourage viewers to make daily subtle changes that will lead to healthier lifestyles. We believe the timing for this service is right based on the input we've received from our customers during the product development phase."
To learn more, visit: http://www.healthday.com/lifestyle-news.html.
-----About HealthDay
HealthDay is a leading producer and syndicator of evidence-based health news for consumers and physicians, and is one of the largest health news syndicators to Internet sites. Its daily consumer health news service, consumer.healthday.com, appears on more than 5,000 websites such as Everyday Health, MSN Health, USNews.com, WebMD and government websites such as Healthfinder.gov and MedlinePlus. A daily video version of the top health news story of the day is featured on HealthDay TV, a 60-second daily news broadcast appearing on several major media and U.S. government websites.
HealthDay also produces Physician's Briefing, a daily news service for physicians and other medical professionals. This service is licensed to hospitals, managed care organizations, media companies and point of care providers.
HealthDay's custom content division produces specialized content for a variety of audiences and works with some of the larger health portals in the United States.
HealthDay Now is a magazine-styled video news show, presented by HealthDay broadcast journalist Mabel Jong. In each installment Mabel discusses topical health issues with experts in their field. HealthDay Now offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research. This informative video news product is ideal for driving client engagement.
What is HealthDay Now?
In 2021, HealthDay launched the latest addition to our extensive product line-up, called HealthDay Now. Award-winning HealthDay broadcast journalist Mabel Jong - a former news anchor and correspondent with CNBC, NBC News and ABC News - delivers the latest news headlines and discusses topical health issues with experts in that field
HealthDay Now offers the latest news in video format an excellent insight into the critical thinking behind public health administration, and also goes behind the scenes in terms of the latest scientific research.
Why Do Leading Medical Media and Hospitals Use HealthDay Now?
In-house access to the very latest health news stories, the ability to attract top level experts from each health specialty, an accomplished news anchor and over 20 years of expertise in the creation of content to drive client engagement, all means that HealthDay is ideally placed to deliver excellent video news services. Video of course, is one of the hottest areas in health media today. HealthDay Now enables our clients to provide top quality video news content to their social media or website without having to do any production or technical integration on their own. This provides consistent content to engage users/patients and opens the door for clients to then communicate company information or marketing materials.
How it is Delivered
HealthDay Now is delivered from our broadcast platform directly to your destination. Each video can be delivered as an iFrame, directly to client websites, eliminating or reducing data transfer times and disk/cloud storage issues. We can also provide the raw mp4 if so desired. In certain cases, if our interviews are live streamed, we can broadcast directly to clients social media channels. This may require minor settings involving RTMP, but for most social media destinations all that is necessary is that you provide access. For more information on live broadcasting directly to your social media, please reach out to HealthDay's sales team.
How HealthDay Now Evolved to Meet Client Needs
The COVID-19 pandemic certainly expedited the need for video content, and access to opinion and advice from key thought leaders. From the onset of the pandemic, HealthDay gave clients access to bi-weekly live streamed interviews with public health experts, through our streaming service HD Live! Throughout 2020, HealthDay worked with clients to establish needs and requirements, and eventually broadened the video offering to incorporate the latest news headlines ahead of each interview, and an in-depth video review of a topical health news story. As a result of iterative feedback feeding product development, HealthDay Now was launched in the spring of 2021; giving clients exactly what they requested-consistent video news content, including interview segments with key opinion leaders.
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
What is HealthDay’s Wellness Library?
HealthDay's Wellness Library is a collection of more than 1,500 original encyclopedic health and medical articles. The reference-style library features informative articles, special reports, first-person essays, quizzes and much more. Arranged into 42 topic centers ranging from Alzheimer's to Women's Health, the Wellness Library offers "what you need to know" content on a wide variety of topics.
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
Why Do Leading Medical Media and Hospitals Use the Wellness Library?
While large research hospitals may have ample resources to create their own health and wellness libraries, regional hospitals and health facilities such as Citrus Valley Health Partners, Community Foundation of Northwest Indiana and Northern Hospital of Surry County know they need to provide basic patient education as part of their service. They turn to HealthDay's Wellness Library as a turn-key solution for a fraction the cost of making it themselves. HealthDay even takes care of reviewing and updating the content annually to ensure it stays up to date.
This deep and focused body of easy-to-understand and informative content is an excellent reference tool for engaging clients. Because of the highly granular nature of the content, clients find exactly what they are interested in reading, thus reducing bounce rates. The Wellness Library is also an excellent range of content from an SEO client acquisition standpoint.
Clients whose business model depends upon client behavioral change, such as wellness platforms, leverage this content to educate and inspire clients.
How is it Delivered?
Because of the encyclopedic nature of the Wellness Library, delivery could not be easier. The content can be delivered as an XML file, via API, or through HealthDay's EZ-Post javascript widget, which is simply plugged into your page.
- Encyclopedic Content
- 1,500 Pieces of Original Health/Medical Content
- 42 Topic Centers of Information
- Raises Website/Application IQ
- Excellent Health Content for SEO Strategy Campaigns
- Excellent Health Content for Client Engagement
HealthDay's Interactive Infographics take complex health and medical topics and present them in a way that is appealing, intuitive and engaging. We realize that a new generation prefers images to text, and welcomes the ability to swipe and click-through information.
What Are HealthDay Interactive Infographics?
HealthDay's Interactive Infographics take complex health and medical topics and present them in a way that is appealing, intuitive and engaging. We realize that a new generation prefers images to text, and welcomes the ability to swipe and click-through information. The content is created as a stand-alone HTML file which can either exist as a separate page, or be embedded in an article, blog post, or on your social media.
Why Do Clients Use Our Interactive Infographics?
HealthDay's media clients are looking to present information to viewers in a whole new way, and are particularly focused on new formats that work well on mobile and social media. Our infographics allow the user to quickly flick through to discover information that is of most interest. This ability to quickly get to the most meaningful content greatly increases client engagement. Providing users with an intuitive interface as a portal to further content increases page visit times on websites.
Our Point of Care clients are challenged with the task of making the best of the extended patient wait times. They use HealthDay's Interactive Infographics on digital wallboards either in the physician's office or in the waiting room, built as media around which they are selling advertising. Physicians can use the format to better explain symptoms/prognosis to a patient. In the waiting room scenario, Interactive Infographics displayed on touchscreen digital wallboards helps to entertain and educate patients while they wait for care. This reduces frustration with wait times, and could also be used to capture patient details.
Can Clients Customize Interactive Infographics?
Yes. We have a stock of generic Interactive Infographics that are ready for plug and play. But should a client require a solution for a specific subject area, we can quickly develop an Interactive Infographic to meet that need. You give us the topic, and we use our content to create the end product.
How Are They Delivered?
Delivery can be tailored to meet each client's intended use. We can deliver an HTML page with the Interactive Infographic pre-embedded within. The Infographics themselves can be delivered as a self-contained zip folder of HTML files and related CSS and images. Or it could be as simple as a preview image delivered to your site, which would link through to the files on our server.
- New Format for Presenting Content
- Intuitive, Graphical, Educational and Entertaining
- All Content Fully Research-Based and Verifiable
- Sources Listed
- Excellent Tool to Increase Client Engagement
- Perfect for Website or Digital Wallboard Use
- Available as a Beta-Version Syndicated Feed
- Available as a Customized Series