NORWALK, Connecticut, USA (January 26, 2010) - HealthDay, a leading producer and syndicator of health news, is pleased to announce that HealthDay TV, its daily health news video, is now featured on U.S. News & World Report and the National Institutes of Health's MedlinePlus.gov Web sites.
Tim Smart, executive editor, U.S. News & World Report, says, "Recent research indicates more than half of all U.S. adults watch videos online and health topics are widely searched. Our discerning audience expects to receive timely and relevant health news while they are visiting USNews.com, and HealthDay TV is the perfect complement to our health news section."
"Each HealthDay TV segment is designed to give insight into important, recent developments in medical and health news. We take the highly technical findings from major medical journals, like JAMA, and translate it into a concise and compelling report for consumers," said Dr. Cindy Haines, chief medical officer and host of HealthDay TV.
"We are pleased to have U.S. News and the NIH as HealthDay TV clients. U.S. News is an authoritative voice in the major media while the NIH is the primary federal agency for conducting and supporting medical research," indicates Dan McKillen, CEO, HealthDay. "Their selection of our HealthDay TV video service speaks to the quality and value of HealthDay's consumer health news service, and in particular the growing popularity of people viewing videos over the Internet."
About HealthDay TV
HealthDay TV offers viewers a daily video recap of the latest consumer health research. Each weekday, HealthDayTV produces and syndicates a health news video featuring Chief Medical Officer Dr. Cynthia Haines, who gives insight into the latest news published in major medical journals and new research presented at medical conferences. Dr. Haines explains the news with short, easy-to-understand commentary that translates highly technical language into a concise and compelling report for medical consumers.
HealthDay, a division of Scout News LLC, is a leading producer and syndicator of evidence-based health news for consumers and physicians and is the largest syndicator of that news to Internet sites. Its consumer health news service (www.healthday.com) appears on more than 5,000 Web sites such as Yahoo!, MSN, iVillage, US News & World Report, hundreds of hospitals and hospital group Web sites, as well as print publication Web sites across the country. HealthDay also produces Physician's Briefing (www.physiciansbriefing.com); a news service for physicians, nurses and other medical professionals that is updated twice daily providing 15 articles a day across 27 medical specialties. HealthDay also provides custom content for major health portals. The newest addition to the HealthDay portfolio is HealthDay TV, a 90-second news broadcast of essential health information that appears on several major media Web sites, U.S. government Web sites and other health information sites.
HealthDay launched our streaming news service, HD Live!, having noticed that health audiences now demand a mix of text and multimedia content.
HealthDay Correspondent Mabel Jong discusses topical health issues with the experts in their field. HD Live! offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes of the latest scientific research.
What is HD Live!<p>In 2020, HealthDay launched our live streaming news service called HD Live!, having noticed that health audiences now demand a mix of text and multimedia content. </p><p>Twice a month, award-winning HealthDay journalist Mabel Jong - a former news anchor and correspondent with CNBC, NBC News and ABC News - discusses topical health issues with experts in that field.</p><p>HD Live! offers excellent insight into the critical thinking behind public health administration, and also goes behind the scenes in terms of the latest scientific research.</p>
Why Do Leading Medical Media and Hospitals Use HD Live!<p>"Streaming" is one of the hottest areas in media today. HealthDay's HD Live! service enables our users to provide live streaming programing to their social media or website without having to do any production or technical integration on their own. Our HD Live! sessions can be pushed to the destination of your choice. You sign up and we take care of the live stream from there. </p>
How it is Delivered<p>Our live streams are delivered through our broadcast platform directly to your destination. In certain cases this may require minor settings involving RTMP, but for most social media destinations all that is necessary is that you provide access. We are also able to deliver the recorded streams as an mp4 file.</p>
The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.
What is HealthDay’s Wellness Library?<p>HealthDay's Wellness Library is a collection of more than 1,500 original encyclopedic health and medical articles. The reference-style library features informative articles, special reports, first-person essays, quizzes and much more. Arranged into 42 topic centers ranging from Alzheimer's to Women's Health, the Wellness Library offers "what you need to know" content on a wide variety of topics.</p><p>The stories contain step-by-step guides to diseases and conditions, ranging from how a baby develops and grows, to memory care for Alzheimer's patients. Resources include information on disease and condition management, prevention and self-care, when to consult a physician, what to ask the physician and educational quizzes to test knowledge and track symptom progression.</p>
Why Do Leading Medical Media and Hospitals Use the Wellness Library?<p>While large research hospitals may have ample resources to create their own health and wellness libraries, regional hospitals and health facilities such as Citrus Valley Health Partners, Community Foundation of Northwest Indiana and Northern Hospital of Surry County know they need to provide basic patient education as part of their service. They turn to HealthDay's Wellness Library as a turn-key solution for a fraction the cost of making it themselves. HealthDay even takes care of reviewing and updating the content annually to ensure it stays up to date.</p><p>This deep and focused body of easy-to-understand and informative content is an excellent reference tool for engaging clients. Because of the highly granular nature of the content, clients find exactly what they are interested in reading, thus reducing bounce rates. The Wellness Library is also an excellent range of content from an SEO client acquisition standpoint.</p><p>Clients whose business model depends upon client behavioral change, such as wellness platforms, leverage this content to educate and inspire clients. </p>
HealthDay Living is an extensive library of high quality Mp4 health and wellness videos, each 60-75 seconds in length. Videos are categorized into 6 main subject areas: Diet and Fitness, Health & Wellness, Nutritious Foods, Healthy Recipes, Beauty Tips and Personal Relationships.