While a solid SEO strategy will boost traffic to your site, that traffic will drive right by unless it’s engaged with meaningful content. SEO strategies vary, but when it comes to encouraging engagement and influencing changes in client behavior, there is no substitute for the quality journalism we provide.

Content is still king. When it comes to ranking favorably with search engine algorithms, nothing can replace well-written, factual and relevant content. With competition for the top organic rankings higher than ever, HealthDay’s articles, videos, and custom media can help you stand out from the crowd. The nature of SEO mandates that all content be unique, giving our custom clients a distinct advantage among their competitors. We produce unique content on a wide spectrum of health and medical subjects, giving our customers a solid base of web content to work with when managing SEO strategy.

Some of the biggest names in health and wellness turn to HealthDay as a source for the latest health news. Some are experts in health, but not in health news. Some are experts in news, but not in health. Most are looking for creative, cost-effective ways to supplement their own coverage with expert content. Our media clients know they can rely on HealthDay’s industry- wide reputation and policy of research-based, independent news coverage.

Newsletters are a great way to communicate with existing members, subscribers or employees. But without interesting news content, the newsletters are often ignored or sent to the trash. HealthDay content can be merged with your in-house bulletins and updates, to form a dynamic mix of clickable news and marketing content.