HealthDay Licensing Solutions

Re-Engage Inactive Users.
Reactivate Growth.
Maximize LTV.

HealthDay Reactivation Solutions for Growth Teams.

Acquiring a new user can cost up to 5x more than retaining an existing one, yet many digital health platforms see a significant portion of their audience go dark — often around Day 21.

By replacing generic lifecycle messaging with personalized, clinically vetted health and wellness content, platforms can re-engage inactive users, drive measurable product adoption, and maximize customer lifetime value (LTV).

cost to acquire High Cost to Acquire New users can cost significantly more to acquire than existing users.
go dark Users Go Dark Engagement frequently drops as users move beyond onboarding.
win back Generic Win-Back “We miss you” messaging gives users little reason to return.
healthday logo

HealthDay Reactivation Solutions

10,000+ Evidence-Based Health Assets

vetted content Personalized, Clinically Vetted Content
reengage users Re-Engage Inactive Users
increase ltv Maximize LTV & Growth

Trusted by leading digital health brands

WebMD US News Captivate Advertising drugs com Haymarket Medical Network

The HealthDay Content Advantage

evidence 10,000+ Evidence-based health assets
medical speciality 40+ Medical specialty categories
reach Millions Readers reached yearly
daily updates Daily Fresh health content updates
trusted Trusted By healthcare and wellness brands
Lifecycle content

Powerful Content for Every Reactivation Moment

Turn inactive audiences into active users with content matched to the right moment in their customer journey.

welcome back

Welcome Back Campaigns

Give dormant users something useful and relevant to come back for.

condition updates

Condition Updates

Share timely treatment, research and condition-specific information.

tips and education

Health Tips & Education

Deliver actionable health information that creates ongoing value.

specialised journeys

Specialized Journeys

Build personalized tracks around conditions, interests and goals.

Simple integration

Turn Inactive Users Into Long-Term Value

Turn your existing lifecycle signals into relevant content-driven reactivation journeys.

1

Identify Inactive Users

Use your lifecycle and behavioral data to identify dormant or at-risk audience segments.

2

Personalize & Deliver

Match clinically vetted HealthDay content to the relevant condition, interest or user need.

3

Re-Engage & Activate

Give users a compelling reason to return, consume content and rediscover your platform.

4

Grow Long-Term Value

Stronger engagement supports product adoption, loyalty and customer lifetime value.

Frequently Asked Questions

What types of content are included in the HealthDay library?

HealthDay offers consumer health news, wellness content, patient education, condition-specific content, video and other healthcare content formats.

Can content be matched to specific conditions and interests?

HealthDay's broad coverage makes it possible to select relevant content for different conditions, specialties and audience interests.

Is HealthDay content clinically reviewed?

HealthDay content follows established editorial and medical-review processes appropriate for healthcare audiences.

Can we use the content across email, web and app experiences?

Licensing structures can support multiple digital channels depending on your selected package and usage requirements.

HealthDay Reactivation Solutions Guide
Download the guide

Download Our Reactivation Guide

Learn how digital health and wellness platforms can use trusted HealthDay content to re-engage inactive users, support product adoption and maximize customer lifetime value.

Ready to Re-Engage More Users and Maximize LTV?

Talk to the HealthDay team about using trusted health content to reactivate your audience and accelerate growth.

Talk to Our Team
logo
www.healthday.com