Welcome Back Campaigns
Give dormant users something useful and relevant to come back for.
HealthDay Reactivation Solutions for Growth Teams.
Acquiring a new user can cost up to 5x more than retaining an existing one, yet many digital health platforms see a significant portion of their audience go dark — often around Day 21.
By replacing generic lifecycle messaging with personalized, clinically vetted health and wellness content, platforms can re-engage inactive users, drive measurable product adoption, and maximize customer lifetime value (LTV).
10,000+ Evidence-Based Health Assets
Trusted by leading digital health brands
Turn inactive audiences into active users with content matched to the right moment in their customer journey.
Give dormant users something useful and relevant to come back for.
Share timely treatment, research and condition-specific information.
Deliver actionable health information that creates ongoing value.
Build personalized tracks around conditions, interests and goals.
Turn your existing lifecycle signals into relevant content-driven reactivation journeys.
Use your lifecycle and behavioral data to identify dormant or at-risk audience segments.
Match clinically vetted HealthDay content to the relevant condition, interest or user need.
Give users a compelling reason to return, consume content and rediscover your platform.
Stronger engagement supports product adoption, loyalty and customer lifetime value.
HealthDay offers consumer health news, wellness content, patient education, condition-specific content, video and other healthcare content formats.
HealthDay's broad coverage makes it possible to select relevant content for different conditions, specialties and audience interests.
HealthDay content follows established editorial and medical-review processes appropriate for healthcare audiences.
Licensing structures can support multiple digital channels depending on your selected package and usage requirements.
Learn how digital health and wellness platforms can use trusted HealthDay content to re-engage inactive users, support product adoption and maximize customer lifetime value.
Talk to the HealthDay team about using trusted health content to reactivate your audience and accelerate growth.